HVAC social media posts for every season

The best HVAC social media posts follow the thermostat. People think about their AC on the first hot day and about their furnace on the first cold night, and by then your schedule is already full. Your posts have one job: get them thinking a few weeks earlier. Here is a season-by-season plan starting now, at the end of April, with ideas only an HVAC company can post, and the moment when a post is the wrong tool.

Before the calendar: one cleanup

If your pinned posts, story highlights or website still promise a federal tax credit on a new heat pump or central AC, take them down. The IRS confirmed that the Energy Efficient Home Improvement Credit "will not be allowed for any property placed in service after December 31, 2025". It also says that if installation was completed after that date, the cost counts as made after it, even if the customer paid earlier.

An old graphic that promises money back is the fastest way to start an argument with a customer in your comments. If your utility or your state runs its own rebate, post that instead, with a link to the program's own page.

Late April and May: sell the tune-up before the first hot week

ENERGY STAR tells homeowners to check the cooling system in spring and the heating system in fall, and says why in one line: "Contractors get busy once summer and winter come." Use that sentence in a post. It is more convincing coming from ENERGY STAR than from you.

• Show what a tune-up is. A 20-second clip of a tech cleaning the outdoor coils, then a before-and-after photo of the fins. ENERGY STAR notes that dirty coils make the system run longer and cost more to run.
• The drain nobody knows about. A photo of a condensate drain being checked, with one line on what happens when it clogs. Homeowners have never heard of it, which is why it gets attention.
• A deadline people remember. "Book your tune-up before Memorial Day" works because everyone knows the date: Monday, May 25 this year. For the tone of the holiday itself, see Memorial Day posts for businesses.
• Open slots, in stories. "Three tune-up slots left Thursday" is a story, not a post. It disappears when it is out of date.

June to August: when the heat arrives

Your feed changes from "plan ahead" to "we are on it".

• Check before you call. A short post on the two things a homeowner can check alone: the filter and the thermostat setting, both on ENERGY STAR's own list. It saves your techs wasted trips, and people share it.
• Check on the neighbors. The National Weather Service asks people to check in on young children, older adults and anyone with a chronic condition, "especially if they don't have air conditioning". Share that in the first heat wave. It is the most useful post you will make all summer, and it sells nothing.
• The crew in the heat. A photo of a tech coming out of a July attic says more about your company than any slogan. Ask first, and let them pick the photo.
• Honest wait times. If you are booked three days out, say so in stories and say what to do in the meantime. People forgive a wait. They do not forgive silence.
• Holiday hours. Independence Day falls on a Saturday this year, and the federal holiday is observed on Friday, July 3. Post your emergency line the week before. Labor Day is Monday, September 7.

September and October: the furnace turn

• The furnace check, shown. ENERGY STAR's fall list covers gas connections, burner combustion and the heat exchanger, and warns that a dirty burner or a cracked heat exchanger makes the burner run badly. A photo of a tech inspecting a heat exchanger with a light shows the work customers pay for and never see.
• The first-cold-week question. Ask your dispatcher what people call about in the first cold week of every year, and answer it in a 30-second video before the cold comes.
• Heat pump owners. One post for the people whose system does both jobs: what changes when it switches to heating, from your own techs.

November to February: no-heat nights and carbon monoxide

• Clocks back, alarms tested. Daylight saving time ends at 2 a.m. on Sunday, November 1. The weekend before, post the reminder: change the clocks, test the carbon monoxide alarms. The CPSC recommends alarms on every level of the home and outside sleeping areas, and counts more than 200 deaths a year in the United States from accidental carbon monoxide poisoning not related to fire and linked to consumer products.
• The no-heat post, pinned. Your after-hours number, what counts as an emergency, and what it costs. Pin it on the first cold night and leave it there until spring.
• Holiday weeks. Thanksgiving is November 26 and Christmas falls on a Friday, December 25. Post who is on call for each.

Posts that work in any month

• The filter, side by side. A clogged filter next to a new one needs no caption to be understood. ENERGY STAR says to inspect, clean or change filters once a month, and that a dirty filter can raise energy costs and damage the equipment.
• The truck. What a well-stocked van carries, and why it means one visit instead of two.
• Meet the tech. Name, face, years in the trade. People open the door more easily to someone they have already seen.
• Prices in plain words. What a service call costs and what is included.

Inside a customer's home, ask before you take a photo, and keep house numbers, street signs and family photos out of the frame. For better pictures from the job, see How to take good product photos with your phone.

When the AC dies, people search, they do not scroll

A steady feed makes your name familiar, so you are the company people remember and trust. But on a night when the AC quits, nobody opens Instagram to find a fix. They search on Google, and they call whoever shows up first with good reviews. That is the job of your Google Business Profile, which we explain in What is a Google Business Profile, and of search ads.

We do both halves. Your techs send photos from the job, and we turn them into posts on the calendar above: Starter is 8 posts a month, Growth is 15 with short videos and stories. Our Google Ads service ($699 a month) runs search campaigns with keywords and areas picked for your business, and your ad budget goes straight from your card to Google.

Ads are not always worth it. If you are booked solid every July, paying for more calls in July buys you nothing. Spend in the shoulder months instead, or not at all. See the plans and add-ons.